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Bath and Body Works Black Friday 2023: Insider Tips to Save Over 75% on Best-Sellers and Snag Unbeatable Deals

Bath and Body Works Black Friday – How to Save Big in 2023

Black Friday is known for incredible savings across all categories, but few stores offer the irresistible deals that Bath and Body Works Black Friday Sale does every year. The popular personal care retailer goes all out for Bath and Body Works Black Friday, giving shoppers deep discounts on seasonal favorites, best-selling body care, candles, hand soaps, gift sets and more.

In 2022, Bath and Body Works Black Friday records with its most successful sale ever. This year promises to be even bigger and better for bargain hunters. Whether you’re shopping for yourself or checking off your holiday gift list, Bath & Body Works Black Friday 2023 is the perfect time to stock up and save.

Keep reading for tips to maximize savings at this Bath and Body Works Black Friday. We’ll cover everything from key stats and sales trends to the best deals on candles, body care, gifts sets and more so you’ll be fully prepared to score the lowest prices of the year.

bath and body works black friday


Bath and Body Works Black Friday Key Stats and Trends

To understand how to best navigate the Bath and Body Works Black Friday sale, it helps to look at key statistics and insights from last year’s record-breaking event:

  • Online sales spiked 63% compared to 2021 as more shoppers opted for the convenience of online shopping. In-store traffic remained strong as well.
  • The PocketBac 5-pack sanitizers for $8.95 were the overall top-selling Black Friday item. Hand soaps and candle sale items also ranked highly.
  • Shoppers spent 20% more on average in 2022 compared to 2021. The $10 off a $40 purchase promotion helped drive bigger basket sizes.
  • The coveted Black Friday tote bag and zip-top bags were completely sold out on day one of the sale in 2022. These popular giveaways disappear fast.
  • Overall, 2022 sales increased by 25% over 2021 during the Black Friday period. Record sales volumes were seen across all categories like body care, home fragrance and gifts.

With Bath & Body Works planning to expand its brick-and-mortar footprint in 2023, the in-store Black Friday sale will be better than ever. However, last year proved online ordering is still key to guarantee you get the deals you want.

Below we break down all the need-to-know sale specifics and early predictions for 2023 based on previous years’ Black Friday trends at Bath & Body Works.


When Does the Bath and Body Works Black Friday Sale Start?

In 2022, the Bath and Body Works Black Friday sale kicked off online on Wednesday, November 23rd. Special preview doorbusters were available as early as Monday, November 21st.

For Black Friday 2023, expect the major savings both online and in stores to start on Wednesday, November 22nd the day before Thanksgiving.

The sale usually runs for four days through Saturday, November 25th before transitioning to Cyber Monday deals on the 27th. However, some Black Friday prices remain in effect even longer while supplies last.

bath and body works black friday store

What Are Bath and Body Works Black Friday Store Hours?

On Black Friday itself, Bath & Body Works stores open early – usually by 6am or 7am at the latest. In 2022, most locations opened at 6am and closed at 10pm on Friday, November 25th.

Expect stores to open an hour or two early all weekend long to accommodate crowds. Getting there first thing on Black Friday morning is key to getting the best selection – especially on limited quantity doorbusters.

Throughout the sale, stores maintain extended hours. Check your local store’s Black Friday hours listed on the website as times can vary by location.

Many malls also have special extended Black Friday hours, so shoppers can take advantage of early opening times at multiple stores.


What Are the Best Bath and Body Works Black Friday Deals to Shop?

The biggest savings of the year happen across all categories during the Black Friday sale. Here are the best deals to watch for in 2023:

  • Body Care – Look for body care priced at the special sale price of $4.95 or 5 for $25. Popular scents like Japanese Cherry Blossom, Winter Candy Apple and Champagne Toast see steep discounts.
  • Candles– Get 3-wick candles for $10 off (priced at $12.95) and single wick candles for $6. 5 for $24 specials also available. New holiday scents will be included.
  • Hand Soaps – $3 or 5 for $13 hand soap deals are ideal for stocking up. Anti-bacterial hand soaps are heavily discounted too.
  • Wallflowers– Shop 5 for $24 offers on Wallflower refills and plug-ins to scent your home for less.
  • Gift Sets – Bath & Body Works will offer deep discounts on festive gift sets for the holidays starting at $10. Choose from body care, candle, Wallflower and soap gifts.

With savings up to 75% off select items across categories like home fragrance, body care and hand soaps & sanitizers, it’s the best time to stock up on favorites.

bath and body works black friday store

Bath and Body Works Black Friday Best Sellers to Watch For

Knowing the most coveted and best-selling Bath & Body Works items to watch for on Black Friday will make shopping the sale a breeze. Here are the all-star deals that always sell out fast during the Black Friday sale based on 2022 top-sellers:

  • PocketBac 5-Packs – these mini anti-bacterial hand sanitizers will be just $8.95 like last year
  • Candle Day Deals – look for the return of $10 off 3-wick candles and great gift set specials
  • Signature Body Care – stock up on top scents like Into the Night, Japanese Cherry Blossom and Dark Kiss for $4.95 each
  • Holiday Body Care – festive scents such as Winter Candy Apple, Fresh Sparkling Snow and Vanilla Bean Noel see major markdowns
  • Aromatherapy – relax and unwind with discounted Stress Relief, Sleep and Comfort aromatherapy items
  • Holiday Hand Soaps – festive scents like Fresh Sparkling Snow and Winter Candy Apple for $3 each
  • Wallflower Bundles – deals like 5 for $24 make it easy to stock up and save on refills
  • Anti-Bacterial Hand Soaps – keep your hands clean and germ-free with PocketBac and gentle soaps deals
  • Gift Sets – pre-packaged gifts like body care trios, candle minis and soap bundles for less than $15

Along with the best-selling items to watch for, you can expect new releases and seasonal products for the holidays to see major markdowns too. Stock up on peppermint, pine, balsam and other festive fragrances to get your home holiday ready on a budget.



Bath & Body Works Black Friday Candle Day 2022 Recap

One of the most anticipated Bath & Body Works sales of the year is Candle Day. This one-day mega sale happened on December 2nd in 2022 with candles priced at the lowest prices of the year – just $10 each for 3-wicks!

For 2023, Candle Day will likely fall in early December. But during Black Friday, you can expect some of the same unbeatable candle deals. Look for:

  • All 3-wick candles priced at just $12.95 on Black Friday – a $10 savings
  • Special 5 for $40 mix and match offers on 3-wick candles – just $8 each!
  • Single wick candles for only $6 each
  • Range of new holiday scents and classics available
  • Candle gift sets and holders also discounted for holiday gifting

While the inventory may be smaller than the selection on Candle Day itself, Black Friday is the perfect time to score exclusive holiday scents. Peppermint Hot Cocoa, Fresh Sparkling Snow and Spiced Gingerbread were just $12.95 each and new for 2022.

Getting to stores first thing on Black Friday morning will give you the best selection of candle scents before they sell out. Expect this year’s new fragrances and packaging reveals to go fast with the Black Friday discounts.

Bath & Body Works Black Friday Body Care Deals

Bath and Body Works Black Friday Body Care Deals

Deeply discounted body care is one of the biggest draws of the Bath & Body Works Black Friday sale every year. Signature scents and brand new holiday fragrances alike see major markdowns.

In 2022, body care like mists, shower gels, body lotions and body creams were priced at just $4.95 each. Or take advantage of a 5 for $25 mix and match deal to stock up on a few favorites or test new scents.

We expect similar pricing in 2023 based on the last two years’ sales. With 400+ fragrances available, it’s the perfect time to try something new.

Along with signature scents, limited edition holiday fragrances fly off shelves with the Black Friday discounts. Last year’s top holiday body care deals included:

  • Winter Candy Apple – tart granny smith apples with creamy vanilla and sugary musk
  • Fresh Sparkling Snow – a blend of iced pear, winter berries and snow kissed musk
  • Vanilla Bean Noel – sweet cream, fresh vanilla beans and warm caramel
  • Twisted Peppermint – classic peppermint blended with sweet vanilla

New for 2023, keep an eye out for holiday scents like Peppermint Mocha Milkshake, Fresh Holly Berries and Sparkling Winter Night. Stock up on seasonal staples as well as new releases before they sell out.


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How to Save Even More Money at Bath & Body Works on Black Friday

While the deals alone will help you save big, there are insider tips to maximize savings and get the lowest prices at Bath & Body Works on Black Friday:

  • Take advantage of the Black Friday gift. In 2022, all shoppers received a free decorated tote bag with any $40 purchase. For 2023, expect a free gift bag or seasonal accessories valued around $20 with any $40+ purchase.
  • Look for in-store coupons. Bath & Body Works often has coupons for $10 off a $40 purchase in stores to encourage bigger basket sizes. Stack with sale prices for the best value.
  • Sign up for email and text alerts. Get exclusive subscriber early access to online deals as well as notifications of gifts, coupons and surprise sales.
  • Shop early for the best selection. The most popular candle scents, body care fragrances and gift sets sell out fast. Shop early in store or online.
  • Pick up online orders in store. When ordering online, select the “Pick Up In Store” option to avoid shipping fees.
  • Use mobile offers when in store. The Bath & Body Works app provides digital exclusive offers just by scanning your phone at checkout.
  • Buy gift cards at a discount. Retailers like CardCash allow you to purchase discounted Bath & Body Works gift cards to save even more.

With the right planning and savvy shopping strategy, you can save more than ever at the 2022 Bath and Body Works Black Friday sale. Follow these tips to maximize value across all your holiday purchases.

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What Are the Top 10 Bath & Body Works Black Friday Deals for 2023?

Ready to shop? Here are our predictions for the 10 best Bath and Body Works Black Friday deals for 2023:

  1. Body care priced at 5 for $25 – choose from 400+ fragrances including new holiday scents
  2. 3-wick candles for $12.95 each – deals rival Candle Day pricing
  3. Holiday gift sets under $15 – bundled items like mini candles, body care and hand soap
  4. PocketBac hand sanitizers 5-pack for $8.95 – top-selling germ-fighting deal
  5. Aromatherapy Stress Relief body care and candles at 50% off – relax & unwind for less
  6. Hand soap priced at $3 each or 5 for $13 – anti-bacterial and holiday soaps included
  7. Wallflower refills 5 for $24 – stock up on plug-in refills for every room
  8. Holiday body care exclusives like Fresh Holly Berries and Peppermint Mocha Milkshake under $5
  9. Free gift bag or accessory with any $40 purchase – a $20+ value!
  10. $10 off any $40 purchase in-store and online – stacks with already low prices

The 2023 Black Friday sale promises irresistible prices across all best-sellers and new holiday offerings. With the above predictions and tips, you can make the most of Bath & Body Works biggest sale of the year.


Bath & Body Works Cyber Monday 2022 Deals Recap

While Black Friday gets most of the hype, Cyber Monday brings a whole new round of savings in late November.

In 2022, the online-only Cyber Monday sale at Bath & Body Works extended through Tuesday, November 29th. Offers included:

  • Special Cyber Monday body care deals – like 6 products for $30 total
  • New daily deals released on Monday and Tuesday only
  • Free shipping sitewide with no order minimum
  • Surprise gifts and flash sales through Tuesday

While in-store doorbusters end with Black Friday weekend, Cyber Monday is the perfect chance to take advantage of new online-only deals. Expect extended savings on body care, candles, gift sets and hand soaps to round out the holiday sale season.

Here are a few more tips for maximizing Cyber Monday savings in 2023:

  • Bookmark the Cyber Monday deals page and check daily for new flash sales
  • Take advantage of free shipping with no minimums – perfect for gift-giving
  • Buy discounted gift cards from retailers like CardCash to save even more
  • Use Rakuten for cash back on all your Cyber Monday purchases
  • Shop early on Monday – the best online deals sell out quickly

With special Cyber Monday savings on top of the already low Black Friday prices, it’s worth shopping both sale events to stock up at the lowest prices of the season.

Bath Body Works Black Friday sale

Get Ready for the Best Bath and Body Works Black Friday Sale Yet

With record sales gains in 2022 and more expected growth in 2023, this year’s Bath & Body Works Black Friday and Cyber Monday sale is set up to be better than ever. Now you have all the expert tips and intel you need to shop the event like a pro.

Look for even deeper discounts on body care, candles, gift sets and more that you won’t find any other time of the year. Mark those calendars for November and get ready to fill your cart with all your favorites – old and new!

From holiday home scents to self care essentials, the savings will be hard to beat. Follow the tips above to make the most of every promotion, from in-store coupons to online flash sales. Check the Bath & Body Works website and sign up for email to be the first to know about all the epic Black Friday deals as soon as they are released.

With the key sale dates, predictions and intel above you’ll be ready to hit the ground running. Enjoy the most wonderful savings of the year!


Bath & Body Works Black Friday 2023 FAQs Answered

When is Black Friday 2023?

Black Friday 2023 falls on Friday, November 24.

What time do Black Friday sales start?

Most retailers open their doors for Black Friday sales early in the morning, often around 5-6am. However, online sales typically start the night before on Thanksgiving.

What products have the best Black Friday discounts?

Historically, electronics like TVs, laptops, tablets, and smartphones see some of the biggest price drops on Black Friday. Appliances and clothing also tend to have great sales.

Are Black Friday deals only available on Black Friday?

No, more and more Black Friday sales are starting earlier and earlier. Many last for a full week or weekend. Cyber Monday sales often overlap too.

Is it better to buy online or in-store on Black Friday?

Online shopping means avoiding crowds and still getting great discounts. But for doorbuster in-store only deals, you often have to line up early at a physical store.

How can I find the best Black Friday 2023 ads and leaks?,, and are good resources for seeing leaked holiday ads. Retailer social media often hints at upcoming sales too.

Are Black Friday deals only available in the US?

No, the tradition has spread globally. Retailers in Canada, the UK, Australia, India and many other countries now run Black Friday and Cyber Monday sales.

Is it better to buy during Black Friday or Cyber Monday?

The days overlap more and more. But historically Cyber Monday focused more on tech and online shopping, while Black Friday was broader and in-store.

Are Black Friday deals worth it?

If you shop smart and focus on buying things you need rather than impulse purchases, Black Friday deals can save you a lot of money. Just be wary of "too good to be true" sales.

What are the best tips for saving money on Black Friday?

Make a list, research prices ahead of time, shop online deals early, use apps to get alerts on discounts, price match items, and avoid impulse buys.

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