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Score Big Savings on Under Armour Gear this Black Friday 2023

Black Friday 2023 will be here before you know it, and that means it’s time to start planning to score deals on Under Armour Black Friday Sale. As one of the most popular athletic brands, Under Armour is a top destination every Black Friday for huge savings on workout clothes, shoes, and accessories.

Table of Contents

In this article, we’ll tell you everything you need to know to save big on Under Armour on Black Friday 2023. We’ll cover:

  • Key Stats & Trends from Under Armour’s Previous Black Friday Sales
  • Best Under Armour Black Friday Deals to Watch For
  • Early Access & Pre-Sale Deals
  • Outlet Store Savings
  • Shopping Tips to Maximize Your Savings
  • Top Men’s Under Armour Black Friday Picks
  • Best Women’s Under Armour Black Friday Deals
  • Great Under Armour Gifts for Kids

Plus plenty of specifics on exactly which Under Armour apparel and shoes will likely be on sale this year based on past Black Fridays. Let’s dive in!

Under Armour Black Friday

Key Under Armour Black Friday Stats & Trends

Under Armour always makes a huge splash every Black Friday with sitewide discounts up to 50% off or more during their biggest sale of the year. Here are some key stats and trends we’ve seen in recent years:

  • Up to 50% off sitewide – some of Under Armour’s Black Friday sales have offered half off all items on their site for a limited time.
  • 30-40% average discount – while the entire site won’t stay 50% off for long, an average saving of 30-40% is common throughout the Black Friday weekend and Cyber Monday sales.
  • Online revenue up – Under Armour’s online sales for Black Friday have grown substantially each year, showing more consumers are shopping the sales online rather than in-store.
  • Doorbusters – High-demand items like popular shoes and fleece hoodies often sell out quickly. Shop early for the best selection.
  • Pre-Black Friday deals – Under Armour has been starting discounts earlier each year, launching pre-Black Friday sales in October.

Based on these trends, shoppers can expect big savings across all categories this Black Friday 2023. It’s especially worthwhile for stocking up on workout clothes, running shoes, sports bras, and ColdGear for winter.

Now let’s look at some of the specific bestsellers we expect to go on sale.


Best Under Armour Black Friday Deals to Watch For

While Under Armour hasn’t released specifics yet on what will be discounted this Black Friday, we can make some smart predictions based on past years’ sales. Here are some of the best Black Friday deals shoppers should watch for on Under Armour this year:


Women’s Apparel & Footwear Deals

Sports Bras – The popular UA Infinity High and Mid Sports Bras are likely to be 30-50% off. These are a staple for yoga, running, and HIIT workouts.

Leggings – Both the high-rise and mid-rise Under Armour leggings should be discounted 30% or more. The ColdGear and HeatGear fabrics will be great for winter workouts.

Shorts – For running or gym sessions, shorts like the UA Play Up Shorts and Rival Shorts should be marked down around 40% off.

Shoes – Under Armour women’s running shoes usually get major discounts for Black Friday. Look for deals up to 50% off popular models like the HOVR Machina, HOVR Infinite, and Velociti Wind.


Men’s Apparel & Footwear Deals

ColdGear – The ColdGear long sleeve shirts and jackets will likely be 30-40% off just in time for winter. These make excellent base layers for cold weather sports.

Quarter-zips – Under Armour’s quarter-zip pullovers like the Rival Fleece are perennially popular for men over Black Friday. Expect 40% off or more.

Joggers – The cotton Sportstyle joggers and woven pants are great for going to the gym or casual comfort. We should see at least 30% off.

Shoes – Similar to the women’s side, Under Armour running shoes like the HOVR Phantom, HOVR Infinite, and Flow Velociti Wind will likely have 40-50% off deals.


Boys & Girls Under Armour Apparel Deals

Now is the perfect time to stock up on Under Armour apparel, shoes, and accessories for your kids. Watch for these deals:

  • Graphic t-shirts and hoodies 30-40% off
  • Sportstyle joggers and pants for boys 30% off
  • Leggings and sports bras for girls up to 50% off
  • Sneakers and running shoes for kids 40% off
  • Backpacks and duffle bags 30-40% off

Accessories Deals

Fill out your Under Armour wardrobe with discounted accessories:

  • Beanies, gloves, and cold weather gear 30-40% off
  • Socks – buy one get one 50% off
  • Workout masks – 40% off
  • Hats and visors – 30% off
  • Bags and backpacks – 30-40% off

The Secret Tory Burch Black Friday Deals to Save You 35% or More This Festive Season

Under Armour Pre-Black Friday Deals

Early Access: Shop Under Armour’s Pre-Black Friday Deals

In recent years, Under Armour has kicked off their holiday sales earlier and earlier. Often they launch pre-Black Friday deals in late October or early November.

Sign up for Under Armour’s email list and download their mobile app to be notified about early access shopping. In 2022, UA offered exclusive early Black Friday deals just for their app users.

It’s worthwhile to check Under Armour frequently throughout November. We often see the sitewide discounts ramp up in the weeks leading up to Black Friday:

  • Early November – 20% off sitewide
  • Mid November – 25% off sitewide
  • Thanksgiving Week – 30% off + free shipping
  • Black Friday Weekend – Up to 50% off (highest discounts)

By shopping these early access deals, you can get new arrivals discounted before stock sells out closer to the holidays. It’s a great time to get a headstart on your list.


Stack Savings at the Under Armour Outlet Store

In addition to the Black Friday sale on the regular Under Armour site, don’t forget to also shop at their online outlet store.

The UA Outlet will have huge discounts on previous season products, clearance items, and exclusive outlet-only apparel. Sale prices at the outlet are as much as 50-60% off the original price.

During Black Friday, the outlet discounts get stacked on top of the sitewide savings and doorbusters happening at So you can potentially get items at the outlet for 70-80% off! Pretty incredible deals.

Shop by sport or gender to easily browse the major markdowns on outlet items. Stock up on workout clothes, athletic shoes, underwear, and athletic masks for the whole family. The outlet is absolutely worth a look alongside the regular site.


Smart Shopping Tips for Maxing Out Under Armour Black Friday Savings

To make sure you lock in the lowest price possible on Under Armour goods this Black Friday, keep these key tips in mind:

  • Sign up for email notifications – Registering for Under Armour’s email list will alert you to upcoming sales, early access deals, and give you a jump on special offers.
  • Download the app – Get exclusive app-only deals and earns points towards free rewards. The app also makes it easy to complete purchases while on the go.
  • Shop early – The best selection of sizes and colors will be available if you shop early access and pre-Black Friday sales starting in November.
  • Compare prices – Use price tracking tools to double check Under Armour’s discounts really are the best price compared to competitors.
  • Stack savings – Combine the sitewide discounts with outlet deals, coupon codes, and enrolled rewards to maximize value.
  • Price match – Under Armour will match better prices from authorized retailers. Know their price match policy.
  • Buy in bulk – Take advantage of site-wide discounts by making a big haul of multiple items for the whole family. The more you buy, the more you save.
  • Pay with a cash back card – Use a credit card that offers cashback rewards on online shopping purchases to get an additional percentage back.

Top Men’s Under Armour Black Friday Picks

Let’s get into the nitty gritty of which Under Armour products for men will likely be the hottest sellers this Black Friday. Here are our predictions of 10 best deals to watch for:

1. UA Rival Fleece Quarter-Zip Pullover

This athletic-fit fleece pullover comes in over 20 color options and is a consistent bestseller for Under Armour year round. It’s lightweight, comfortable, and works for any type of workout or casual wear. With an original price of $55, it will almost certainly be 35-40% off during Black Friday sales making it a steal under $35.

2. UA SC 3zer0 III Basketball Shoes

For shooting hoops indoors or outdoors, the UA SC 3zer0 III has a lightweight mesh upper and responsive cushioning. Originally $105, we expect around 40% off bringing it under $60. That’s half off for a versatile performance basketball shoe.

3. UA Qualifier Speedpocket Running Shorts

With the 4-way stretch fabric and anti-chafe welded hem, these are some of Under Armour’s most popular men’s running shorts for comfort. They should be marked down 30% from the original $35 price point.

4. UA Tech 2.0 Short Sleeve T-Shirt

This shirt has the super-soft, anti-odor tech fabric that Under Armour is known for. It will likely be 30-40% off in multiple colors making it a great affordable option for workouts or athleisure wear under $25.

5. UA Storm Recruit Waterproof Hiking Boots

Made for all types of outdoor terrain, these durable hiking boots have leather uppers and waterproof membranes. We anticipate a discount of 40% off or more for Black Friday, dropping the price under $100.

6. UA BTB Jeans – Skinny Fit

For casual style, these stretch denim skinny jeans should get cut 30% which takes them under $50. They come in 3 versatile washes from dark to light.

7. UA Project Rock 3 Training Shoes

This special edition training shoe was designed in partnership with Dwayne “The Rock” Johnson. It has responsive cushioning and a knit upper. With a retail value of $140, it could see 50% off for Black Friday if you’re lucky!

8. UA Sportsstyle Fleece Joggers

A comfortable go-to for any guy’s wardrobe, these cotton-blend joggers with side pockets should receive a 30% discount or more making them under $40. Easy to stock up on multiples.

9. UA Blitzing 3.0 Cap

The curved brim, moisture-wicking sweatband, and relaxed fit of this cap make it the perfect hat for activities or everyday wear. We anticipate at least 30% off all UA caps and visors.

10. UA Speedfit Running Gloves

With touchscreen-compatible fingers and reflective details, these are helpful for winter runs. They should be marked down 30% or more just in time for cold weather.

As you can see, the Black Friday sale is a great opportunity for guys to get Under Armour outerwear, athletic shoes, workout basics, and athleisure clothes at a nice discount. Take advantage of the low prices to stock up.

Next let’s look at our predictions for the best Black Friday deals for women on Under Armour gear.

Under Armour Black Friday Deals

Best Women’s Under Armour Black Friday Deals

Ladies can score fantastic bargains across all categories of Under Armour apparel, footwear, and accessories over Black Friday weekend. Here are 10 of our expected top picks:

1. UA Infinity High Sports Bra

This is Under Armour’s #1 bestselling sports bra beloved for its soft, supportive compression fit. It normally retails around $60, but we expect a 40% discount or more for Black Friday. Time to stock up on this workout essential under $40!

2. UA RUSH ColdGear Leggings

Perfect for winter runs and workouts, these popular fitted leggings feature ColdGear fabric to retain body heat in cold weather. They should be marked down around 30% off the original $100 price tag.

3. UA Play Up Shorts

With quick-dry material and anti-pill finish, these athletic shorts are great for any training routine. We anticipate they’ll receive a 40% discount or more for Black Friday sales.

4. UA HOVR Machina Running Shoes

Serious runners covet Under Armour’s HOVR cushioning system. This Machina style with its lightweight mesh upper should get around a 40% price cut this Black Friday.

5. UA Rival Fleece Crew

This soft quarter-zip pullover comes in a wide range of colors and patterns so you can stock up on multiples at a discount. It should be at least 30% off for Black Friday sales.

6. UA Qualifier Speedpocket Shorts

Match the famous Speedpocket shorts with the Rival Fleece crew for a comfortable workout outfit. The shorts should see a 40% markdown.

7. UA Iso-Chill 1/2 Zip Pullover

With fabric designed to maintain body temperature, this long sleeve half-zip is perfect for winter weather. We anticipate a 30-40% discount for Black Friday.

8. UA Premier Tote Bag

This stylish and spacious tote bag has a water-resistant finish making it great for work, travel, or everyday use. Expect it to be 30% off or more.

9. UA Seamless Low Sports Bra

For low-impact activities, the seamless racerback style and light compression fit provides support and comfort. It should drop 30% from the $30 regular price.

10. UA HOVR Phantom SE Running Shoes

This popular road shoe features Under Armour’s zero-gravity HOVR cushioning and a breathable mesh upper. With an original price of $140, they could see up to 50% off for Black Friday!

From workout gear to casual everyday apparel, Under Armour’s Black Friday sale is the perfect opportunity for women to revamp their activewear collection. Take advantage of the seasonal savings.


Great Under Armour Gifts for Kids

In addition to adults, Under Armour will have fantastic Black Friday deals on performance apparel and footwear for boys and girls. Here are 10 great Under Armour gift ideas we expect to go on sale:

Boys Under Armour Black Friday Deals

  • UA Storm Backpack – Should see 30% off or more
  • UA HeatGear Short Sleeve T-Shirt – A gym essential likely to be 30% off
  • UA Boy’s Speedpocket Joggers – Comfortable athletic pants should be 30% off
  • UA Pre School Assert Running Shoes – Expect around 40% off
  • UA Boy’s Sportstyle Fleece Hoodie – A comfy classic likely 30% off

Girls Under Armour Black Friday Deals

  • UA Girls Rival Fleece Hoodie – This soft hoodie should be 30-40% off
  • UA Girls’ Seamless Leggings – Great for any activity and should see 30% off
  • UA Girls’ Pre School Jet 2019 Sneakers – Should receive around a 40% discount
  • UA Girls’ Match Play Skort – Cute skort for sports likely will be 30% off
  • UA Girls’ Sportstyle Joggers – Cozy fleece-lined joggers expected to be 30% off

Unisex Under Armour Black Friday Kids Deals

  • UA Boy’s / Girl’s SC 3zer0 III Basketball Shoes – Mesh basketball shoe that should be 40% off
  • UA Boy’s / Girl’s Jet Sneakers – Versatile everyday sneaker likely to be 30-40% off
  • UA Backpack – Great backpack for school with an anticipated 30% off
  • UA Boy’s / Girl’s Highlight Lax Cleats – For the lacrosse player should see 40% off

From apparel essentials to footwear and bags, Under Armour’s Black Friday sale will be full of excellent deals to pick up affordable, high-quality gear for the kids. Take advantage of the discounts across all categories.

Under Armour Black Friday 2023: Final Thoughts

As you can see, Under Armour’s upcoming Black Friday 2023 sale should offer fantastic discounts across the board. It’s the ideal time to completely reload on workout clothes, sneakers, athletic accessories, and casual wear for yourself or to find great holiday gifts.

Just remember to shop early, stack discounts, sign up for email alerts, and download the app to score exclusive app-only deals. Under Armour also offers free shipping when you spend over $60.

We hope our predictions helped give you a game plan for Under Armour’s Black Friday event. Let us know which deals you’re most excited about scoring in the comments!



When is Black Friday 2023?

Black Friday 2023 falls on Friday, November 24.

What time do Black Friday sales start?

Most retailers open their doors for Black Friday sales early in the morning, often around 5-6am. However, online sales typically start the night before on Thanksgiving.

What products have the best Black Friday discounts?

Historically, electronics like TVs, laptops, tablets, and smartphones see some of the biggest price drops on Black Friday. Appliances and clothing also tend to have great sales.

Are Black Friday deals only available on Black Friday?

No, more and more Black Friday sales are starting earlier and earlier. Many last for a full week or weekend. Cyber Monday sales often overlap too.

Is it better to buy online or in-store on Black Friday?

Online shopping means avoiding crowds and still getting great discounts. But for doorbuster in-store only deals, you often have to line up early at a physical store.

How can I find the best Black Friday 2023 ads and leaks?,, and are good resources for seeing leaked holiday ads. Retailer social media often hints at upcoming sales too.

Are Black Friday deals only available in the US?

No, the tradition has spread globally. Retailers in Canada, the UK, Australia, India and many other countries now run Black Friday and Cyber Monday sales.

Is it better to buy during Black Friday or Cyber Monday?

The days overlap more and more. But historically Cyber Monday focused more on tech and online shopping, while Black Friday was broader and in-store.

Are Black Friday deals worth it?

If you shop smart and focus on buying things you need rather than impulse purchases, Black Friday deals can save you a lot of money. Just be wary of "too good to be true" sales.

What are the best tips for saving money on Black Friday?

Make a list, research prices ahead of time, shop online deals early, use apps to get alerts on discounts, price match items, and avoid impulse buys.


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