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Ultimate Black Friday Deals Guide: 50+ Sale Predictions to Help You Shop Smart & Save Big in 2023

The Ultimate Guide to Black Friday Deals 2023

Black Friday Deals is just around the corner, which means now is the time to start gearing up for the biggest shopping event of the year. With prices slashed on everything from tech to appliances, Black Friday deals present the perfect opportunity to knock out your holiday shopping and save big.

This year, retailers are rolling out massive discounts both online and in-store to lure shoppers. Whether you prefer browsing aisles or adding to cart, scoring Black Friday deals in 2023 will be easier than ever.

To help you make the most of the shopping frenzy during this Black Friday deals, here’s your insider guide to navigating Black Friday sales like a pro and saving the most money on “black Friday deals”.

Black Friday Deals

When Do Black Friday Sales Start in 2023?

Black Friday always falls on the day after Thanksgiving, which lands on November 24th in 2023. But over the years, retailers have expanded Black Friday into a week-long affair, with many deals launching up to a week early.

Amazon, Walmart, Best Buy, and other major chains will kick off online Black Friday sales as early as Monday, November 20th. By staggering deals, they hope to reduce strain on shipping and spread out shopping over multiple days.

The in-store doorbusters will still take place on Friday, November 24th for most retailers. However, store hours have crept earlier and earlier over the years. This year, you can expect stores like Walmart, Target, and Macy’s to open as early as 5 or 6 AM on Black Friday morning.

Some malls, such as the Mall of America in Minnesota, will open at 7 AM and remain open for over 24 hours straight.


Top Retailers for Black Friday Deals 2023

Nearly every store offers some type of promotion or discount for Black Friday nowadays. But some retailers stand out by consistently offering the most doorbuster Black Friday deals across their product lineup.

Here are the major stores you’ll want to keep tabs on leading up to and through Black Friday weekend if you’re hoping to score the best “black Friday deals”:


As the world’s largest retailer, Walmart goes all out for Black Friday Deals. They offer major price drops on everything from TVs and gaming consoles to apparel, toys, appliances, and more.

Walmart will be releasing a steady stream of digital deals in the weeks leading up to Black Friday. But on the big day itself, you can shop doorbuster specials both online and in-stores. Expect markdowns on brands like Apple, Samsung, Microsoft Xbox, Hasbro, Keurig, iRobot, and Instant Pot.



Amazon rivals Walmart when it comes to Black Friday deals and discounts. The ecommerce giant drops daily deals across all major product categories.

Savings will be steep on Alexa devices, Kindle, Fire tablet, Ring doorbells, Blink cameras, and Amazon Basics electronics. Keep an eye out for lightning deals that expire quickly too.



Target draws in Black Friday deal shoppers with sitewide sales offering anywhere from 10-30% off. They also run hundreds of Black Friday deals on the most coveted brands like Apple, LG, Samsung, KitchenAid, and more.

Their best discounts are on home goods, apparel, and toys. Expect to save up to 50% on categories like home decor, kitchen gadgets, clothing for the family, and toys like Lego, Hot Wheels, and board games.


Best Buy

Best Buy may just live up to its name during Black Friday by offering unbeatable Black Friday deals on the top electronics brands. Expect markdowns upwards of $200-300 on laptops, TVs, smartphones, tablets, appliances, headphones, and gaming.

Specific products like the Apple Watch, PlayStation and Xbox consoles, Samsung Galaxy phones, LG OLED TVs, iRobot robot vacuums, and Nikon cameras will see huge discounts. Best Buy also price matches with select retailers during Black Friday sale.



For fashion and beauty lovers, Macy’s massive Black Friday sale delivers big time. Take advantage of storewide discounts up to 60% off apparel for men, women, and kids across brands like Nike, Ralph Lauren, DKNY, and more.

You’ll also find steep savings on apartment items, cookware, fragrances, watches, and makeup from top brands. Fine jewelry sees discounts up to 50% off as well.



Another retailer famous for apparel sales is Kohl’s, with regular markdowns up to 70% off for Black Friday. You’ll be able to rack up the deals across all product ranges at Kohl’s, from clothing to kitchen appliances, home decor, toys, and tech accessories.

Specific products like the FitBit Versa 4 and Charge 5 will be up to $75 off. You can also save up to $300 on furniture like sofas and mattresses.


The Home Depot

For home improvement needs, Home Depot will run tons of Black Friday discounts both online and in stores. Save up to $700 on appliances from brands like Samsung, LG, and Whirlpool.

Power tools, smart home devices, flooring, and home decor will also see major markdowns. Discounted products range from the Ring Video Doorbell to the Google Nest Thermostat.

Stores Black Friday Deals

Black Friday 2023: Predictions for Top Deals

Based on previous Black Fridays and early predictions for 2023, expect to save big across these major categories:

Electronics Deals

Black Friday is arguably the best time of year to buy big ticket electronics, with steep discounts on TVs, laptops, tablets, and more:

  • 4K TVs – Save hundreds on 65″, 70″, and 80″ models from top brands like Samsung, LG, Sony, and TCL. Look for deals up to 40% off.
  • Laptops – Major price cuts on MacBooks, HP, Dell, and Lenovo models. Look for anywhere from $100-400 off configurations with Intel Core i5/i7 processors, SSD storage, and ample RAM.
  • Tablets – Fire tablet deals abound at Amazon. But also look for savings on the iPad Pro, iPad Air, and iPad Mini models at major retailers.
  • Headphones – Prime savings on Apple AirPods Pro (2nd Gen), Sony WH-1000XM5, Bose QuietComfort Earbuds, and other top-rated noise-cancelling headphones.
  • Smartphones – Android deals will lead smartphone sales, with as much as $300-400 off Samsung’s Galaxy S23 line, Google Pixel 7, OnePlus 10, and Motorola Edge models across carriers.
  • Gaming – Expect bundles and steep discounts on the Xbox Series X, PlayStation 5, Nintendo Switch, and top games like Call of Duty, Madden, and FIFA.

Home & Kitchen Deals

Deck out your home for less with these predicted deals:

  • Instant Pots – Look for up to $60 off Lux, Duo, and other Instant Pot models in various sizes. Great for soups, stews, rice, and more.
  • Air Fryers – Score between 25-40% off top-rated models like the Cosori, Chefman, and Dash from retailers like Amazon, Walmart, and Target.
  • Vacuum Cleaners – Major markdowns predicted on Dyson, Roomba, Shark, and Bissell vacuum models. Save $100, $150, or more on uprights and robot vacuums.
  • Cookware Sets – Affordable yet durable cookware like t-fal, Rachael Ray, and AmazonBasics see major discounts up to 50% off.
  • KitchenAid – Snag great deals up to $150 off KitchenAid’s Pro Stand Mixer and other kitchen appliances like the Food Processor and Hand Blender.

Black Friday Store Shopping Guide for the Best 2023 Deals


Smart Home Deals

Automate your home for less with these expected smart device deals:

  • Echo Dot – Amazon’s mini Echo models see up to 50% discounts every Black Friday. Great for expanding Alexa access around your home on a budget.
  • Ring Doorbells – Take up to $60+ off Ring Video Doorbells and Floodlight Cams. Connect them to Alexa for easy home monitoring.
  • Google Nest Thermostat – This popular programmable thermostat usually drops to $179, so you save $70. Adjust temperatures via phone.
  • Philips Hue – Save on starter kits and expansion packs of Philips Hue smart bulbs. Control mood lighting from your phone.
  • Robovacs – Look for discounts up to $200 off the top-rated iRobot Roomba j7 and s9 models, plus other robot vacuums like the Eufy Robovac.

Apple Deals

Apple rarely discounts their latest tech, but you can expect select Black Friday markdowns:

  • AirPods Pro 2 – Possible savings of $50-75 on Apple’s ANC earbuds with the upgraded H2 chip.
  • Apple Watch – All generations of the Apple Watch could see up to 15% off. Look for Series 8 deals.
  • iPad Air 2022 – Likely $100+ off to bring the price down to $499 at major retailers like Amazon and Best Buy.
  • MacBook Air M2 – Predict moderate $100-150 discounts on the powerful new M2 chip MacBook Air model with 8GB RAM and 512GB storage.
  • iMac 24″ 2021 – Chance for up to $200 off select configurations like the 8-core GPU, 16GB RAM, 512GB SSD options.
  • iPhone 14 / 14 Pro – Don’t expect deals from Apple, but carriers like Verizon, T-Mobile, and AT&T usually offer signup bonuses like gift cards with new activations.

Fashion & Beauty Deals

Refresh your wardrobe and beauty bag for less this Black Friday:

  • Apparel – Retailers like Old Navy, Banana Republic, H&M, and Gap will offer 40-60% off sitewide deals. Stock up on cozy winter wear for the whole family.
  • Coats & Jackets – Stay warm with savings on outerwear from brands like Columbia, London Fog, Calvin Klein, Tommy Hilfiger, and more.
  • Handbags – Look for deep discounts up to 60% off designer handbags from Kate Spade, Coach, Tory Burch, Michael Kors, and Anthropologie.
  • Beauty Sets – Holiday beauty gift sets see huge markdowns for Black Friday. Think eyeshadow palettes, makeup brushes, skin care sets, fragrance coffrets, and more.
  • Hair Tools – Take 40-50% off top-selling tools like the Dyson Airwrap, GHD flat iron, Revlon One-Step, and T3 hair dryer. Time to upgrade your hair routine.
  • Skincare & Makeup – Cosmetics from Too Faced, Tarte, Anastasia Beverly Hills, Urban Decay, and more see major discounts for Black Friday. Stock up on all your makeup staples.

Black Friday Deals and Cyber Mondays

Top Tips for Saving the Most During Black Friday 2023

Follow these tried and true tips for scoring the absolute best deals on “black Friday deals” this shopping season:

Set a Budget

Before Black Friday arrives, decide how much you can realistically spend on holiday shopping. Set a budget and stick to it to avoid overspending in the hype of the sales. Rank your gift list by priority as well.


Make a Wish List

Keep track of items you’d like to purchase if they get a Black Friday markdown. List model numbers, sizes, colors, and online links so you can act fast once sales start.


Shop Early Online Deals

Don’t wait for Black Friday itself. Start monitoring and shopping sales at Amazon, Walmart and other retailers starting the Monday before Thanksgiving. This ensures you score doorbusters before they sell out.


Use Price Tracking Tools

Install browser extensions like Cently to track price changes on items you have your eye on. You’ll then get notified when the price drops for Black Friday. This prevents overpaying.


Sign Up for Emails

Retailers will send early access to Black Friday ads and coupon codes to use on deals. Sign up ahead of time to get news of all the best upcoming sales in your inbox.


Compare Prices

Use tools like Google Shopping to compare Black Friday prices across retailers. Also look up the price history of items using CamelCamelCamel to verify you’re getting the lowest price historical lowest price.


Use Retailer Apps

Download retailer apps like Amazon, Target, and Best Buy. They will push exclusive app-only deals and early access that you can conveniently shop from your phone.


Don’t Forget Cash Back

Apps like Rakuten give you money back for purchases at hundreds of stores. Use them on top of Black Friday deals to maximize savings. Retailer loyalty programs like Target Circle offer perks too.


Price Match and Adjustments

Take advantage of price matching offers from retailers like Best Buy, Target, and Walmart. Also request a price adjustment if an item you recently bought gets marked down further for Black Friday.

Black Friday Deals Under 100


The Best Black Friday 2023 Deals Under $100

You don’t have to spend a fortune to benefit from Black Friday bargains. Here are the best deals under $100 to watch for this year:

  • Amazon Fire 7 Tablet – Regularly $59.99, likely to be 50% off at just $29.99. Perfect affordable tablet for kids or media streaming.
  • Echo Dot (5th Gen) – These compact smart speakers with Alexa will hit around $24.99, reduced from $49.99 for Black Friday. Expand Echo access.
  • AirPods Pro 2022 – Potentially discounted to $199, you save $50 on Apple’s latest noise-cancelling earbuds.
  • Keurig K-Mini Coffee Maker – This compact single serve coffee maker drops under $50 every Black Friday. Perfect for small kitchens.
  • 23andMe Health + Ancestry Kit – Unlock info on your health predispositions and ancestry for just $79, reduced from $99. Top gift.
  • Roku Streaming Stick 4K – Stream shows and movies in brilliant 4K resolution for just $24.99 with this Black Friday deal.
  • Instant Vortex Air Fryer – A top-rated model that’s perfect for cooking up crispy snacks with less oil should hit $69.95.
  • KitchenAid Hand Blender -Blends sauces, dressings, and shakes with power. Look for 30% off discounts around $55.
  • Adidas Cloudfoam Sneakers – These comfortable casual sneakers will be 50% off, bringing the price down under $50.
  • Samsonite Hardside Checked Suitcase – This durable and stylish suitcase is predicted to be 40% off at $99. Time to upgrade your luggage.

Black Friday vs. Cyber Monday Deals: Which Is Better?

While Black Friday started as just a one-day event, it has now expanded into a weeks-long shopping season. The Monday after Black Friday has become known as Cyber Monday, which extends the sales online.

To maximize savings, it’s best to shop both Black Friday and Cyber Monday. Here are the perks of each:

Black Friday

  • Doorbuster in-store deals on big ticket items like TVs, game consoles, laptops
  • Unique doorbuster deals not available online
  • Earlier access to deals, less risk of sell outs


Cyber Monday

  • Extended online deals and new discounts on digital items like subscriptions, software, and e-books
  • Better discounts on select electronics and video games
  • Less frenzied shopping without crowds
  • Arrival of additional Cyber Week online deals across categories

Generally, Black Friday is ideal for scoring the absolute lowest prices on coveted electronics and must-have toy deals. Meanwhile, Cyber Monday offers a second chance at deals along with new steals on digital services, along with smaller crowd sizes.

Many Black Friday deals do continue through Cyber Monday as well. It’s wise to take advantage of both shopping holidays for the widest selection of offers.


Ready, Set, Shop! Black Friday Deals Await

This year retailers are gearing up to deliver some of their most aggressive Black Friday discounts yet across every category imaginable. Whether you have your eye on a big ticket electronic, kitchen upgrade, fashion trend, or gift for everyone on your list, the sales offer a prime opportunity to save hundreds of dollars.

Follow this guide’s tips like making a budget, researching prices, signing up for emails, and using money saving tools to get ready for a successful Black Friday of scoring all the “black Friday deals”. With proper planning, you can wind up with everything on your wishlist at a total steal. Happy deal hunting!


The Top 10 Black Friday Deals Shopping Questions Answered

Get all your pressing Black Friday deals shopping questions answered with this comprehensive FAQ guide. Learn insider tips for scoring the best deals, when sales start, how to save the most money, price matching policies, the top discounted items, and key differences between Black Friday and Cyber Monday.

Find out which retailers offer the biggest discounts across tech, home items, fashion, and more this holiday sales season. Use these pro tips to shop Black Friday deals like a pro this year.

When is Black Friday 2023?

Black Friday 2023 falls on Friday, November 24.

What time do Black Friday sales start?

Most retailers open their doors for Black Friday sales early in the morning, often around 5-6am. However, online sales typically start the night before on Thanksgiving.

What products have the best Black Friday discounts?

Historically, electronics like TVs, laptops, tablets, and smartphones see some of the biggest price drops on Black Friday. Appliances and clothing also tend to have great sales.

Are Black Friday deals only available on Black Friday?

No, more and more Black Friday sales are starting earlier and earlier. Many last for a full week or weekend. Cyber Monday sales often overlap too.

Is it better to buy online or in-store on Black Friday?

Online shopping means avoiding crowds and still getting great discounts. But for doorbuster in-store only deals, you often have to line up early at a physical store.

How can I find the best Black Friday 2023 ads and leaks?,, and are good resources for seeing leaked holiday ads. Retailer social media often hints at upcoming sales too.

Are Black Friday deals only available in the US?

No, the tradition has spread globally. Retailers in Canada, the UK, Australia, India and many other countries now run Black Friday and Cyber Monday sales.

Is it better to buy during Black Friday or Cyber Monday?

The days overlap more and more. But historically Cyber Monday focused more on tech and online shopping, while Black Friday was broader and in-store.

Are Black Friday deals worth it?

If you shop smart and focus on buying things you need rather than impulse purchases, Black Friday deals can save you a lot of money. Just be wary of "too good to be true" sales.

What are the best tips for saving money on Black Friday?

Make a list, research prices ahead of time, shop online deals early, use apps to get alerts on discounts, price match items, and avoid impulse buys.

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