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Old Navy Black Friday 2023: Exciting Deals and Sales for Major Shopping Event

Overview of Old Navy Black Friday Sale

Old navy Black Friday takes place every year on the day after Thanksgiving, marking the official start of the holiday shopping season. The name comes from the idea that many retailers finally begin turning a profit or going “into the black” thanks to the huge sales spike on that day. It’s believed to be the busiest shopping day in the U.S. with stores offering major discounts on some of their most popular products.

Old Navy Black Friday sale has become one of the most anticipated sales event among fashionistas and families alike. The retailer offers sitewide discounts up to 50% off regular prices on categories like activewear, denim, sweaters, pajamas, and more. They also run special hourly doorbuster deals on best-selling items while supplies last.

Based on last year’s Old Navy Black Friday event, here’s a breakdown of what shoppers can expect from Old Navy this November:

  • Sale Dates: Deals launch online on Wednesday before Thanksgiving (11/22/23) and in stores on Thanksgiving evening. Friday (11/24/23) is the biggest day for doorbusters.
  • Store Hours: Locations open late afternoon on Thanksgiving Day and remain open for 24+ hours into Black Friday. Check your local store for exact times.
  • Online Sale: Deals launch early online and orders over $50 get free shipping. Styles and sizes sell out quick for popular doorbusters.
  • Discounts: Up to 50% off storewide, with new doorbusters dropping daily through Cyber Monday.

Keep reading to learn about the best deals, tips for maximizing savings, and the most in-demand products to shop at Old Navy this Black Friday.

Old Navy Black Friday


Old Navy Black Friday Statistics and Trends for previous year

To understand the major savings opportunities, let’s look at some key stats from Old Navy’s 2022 Black Friday and holiday shopping season:

  • Total Sales: $117 million spent online at Old Navy on Black Friday 2022, up 17% from 2021. Cyber Monday sales hit $123 million.
  • Top Categories: Women’s clothing, kid’s pajamas, and fleece items were the most popular purchases. Activewear and loungewear also saw surging demand.
  • Percentage Discounts: Shoppers saved an average of 40-60% off regular prices across categories. Select doorbusters were up to 75% off.
  • Online Traffic: Old Navy’s website saw a peak of over 3.5 million visits on Black Friday alone, making it one of the top 10 most-visited retail sites.
  • Top-Selling Items: Cozy fleece styles and pajamas were coveted Black Friday purchases, with many selling out. Viral TikTok leggings also drew lines on Black Friday morning.
  • 2022 Holiday Sales: Old Navy’s total sales from November 1 to December 31 increased to $3.2 billion, up 6% year-over-year.

Based on these trends, Old Navy Black Friday 2023 sale is lining up to be another record-breaking shopping event. Experts predict continued demand for budget-friendly apparel and Christmas gifts as shoppers combat inflation and higher prices.


Expected Old Navy Black Friday Deals by Category

Here is a sneak peek at some of the best Black Friday deals you can expect from Old Navy this year based on discounts offered in 2022:

Activewear & Loungewear

  • Leggings – Buy One Get One 50% Off
  • Sports Bras – 40% off
  • Fleece Joggers – 50% off
  • Yoga Pants – 30% off
  • Sherpa Hoodies – 40% off

Women’s Apparel

  • Jeans – 50% off
  • Dresses – 40% off
  • Sweaters & Cardigans – 50% off
  • Jackets & Coats – 40% off
  • Pajamas – 50% off

Men’s Apparel

  • Jeans – 50% off
  • Hoodies & Sweatshirts – 40% off
  • Flannel Shirts – 50% off
  • Jackets – 30% off
  • Joggers – 40% off

Kids & Baby

  • Tees & Sweatshirts – 50% off
  • Pajamas – 50% off
  • Denim – 40% off
  • Sweaters – 50% off
  • Outerwear – 30% off


  • Hats, Gloves & Scarves – 50% off
  • Socks – 40% off
  • Underwear – 50% off
  • Jewelry – 40% off

Those are just a few examples of the across-the-board savings you’ll find. Specific doorbuster deals will be released closer to the sale date, so be sure to check back. Expect even steeper discounts of up to 75% off on select viral items in limited quantities.


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Major Retailers Price Matching Old Navy Deals

To get the absolute lowest price on clothing this Black Friday, take advantage of price matching policies offered by competing retailers. Here are the major stores that will price match Old Navy’s Black Friday promotions:

  • Target – Will match any local competitor’s printed ad showing a lower price for an identical item. Bring the ad with you or show it on your mobile phone for easy price matching at checkout.
  • Kohl’s – Honors competitors’ ads and will match any lower price. You must present proof of the current lower price at time of purchase.
  • JCPenney – Will match an identical product from a local retail competitor’s printed ad or website. Price match info must be presented at time of purchase.
  • Dick’s Sporting Goods – Matches the current pricing of any authorized local retailer. Some exclusions apply for doorbuster or clearance deals.
  • Bed Bath & Beyond – Local retail competitors’ printed ads can be matched for identical items, sizes, and colors.

Check retailer websites for full details, terms and exclusions on price matching. Policies vary by location for in-store price matching. Taking a few minutes to compare can lead to even bigger savings when shopping Old Navy Black Friday deals.

Old Navy Black Friday Sale Stock

Tips for Saving the Most During Old Navy Black Friday Sale

Here are our top tips for maximizing your savings at Old Navy on Black Friday:

  • Get Early Online Access – Sales start on before stores open. You can get first dibs on popular deals.
  • Use Old Navy Credit Card – Get 5 rewards points per $1 spent (earn up to $20 reward) with Old Navy Credit Card.
  • Stack Discounts & Coupons – Check for additional promo codes to use on already reduced items for maximum savings.
  • Download the App – Get exclusive app-only deals and early sneak peeks at upcoming sales.
  • Sign Up For Emails – Subscribers will get early notifications on sales and discount codes sent right to their inbox.
  • Shop Early Online – The most desired Black Friday items tend to sell out quick, so shop early in the sale to get the best selection.
  • Compare Prices – Use price matching policies to get the lowest price being offered by competitors.
  • Use Loyalty Programs – Members get extra discounts and free shipping. Link your Old Navy Rewards account before checking out.

Follow these tips and you’ll be able to stretch your dollar for the biggest bargains at Old Navy on Black Friday and into Cyber Monday.


Top-Selling Old Navy Black Friday Items

Wondering which Old Navy products have been the most popular Black Friday purchases over the past few years? Here are the clothing and accessory items that routinely sell out fast during the sale so you know what to prioritize in your shopping:


Cozy pajama sets are some of the first things to sell out every Black Friday at Old Navy. Shoppers line up early to get adult pajamas for just $8 and kids pajama sets for only $6. The Christmas-themed prints are always hugely popular.

Bestsellers include:

  • Women’s Buffalo Plaid Pajama Pants
  • Mens’ Plaid Flannel Pajama Pants with Buffalo Check
  • Girls’ Buffalo Check Matching Family Pajamas


Yoga leggings and fleece-lined leggings are coveted items year after year. The Powersoft, Elevate, and Stealth ranges of leggings are known for quick sell-outs with people lining up to grab marked-down pairs in the hottest prints.

Look for deals on:

  • High-Waisted Compression Powersoft Leggings
  • Fleece-Lined Heattech Leggings
  • 7/8 Elevate High-Waisted Side Pocket Leggings

Sweaters & Fleece

Cozy sweaters and fleece pullovers always rank among the most purchased Black Friday products. Stock up on festive styles in holiday prints and fair isle knits for the whole family.

Bestselling styles:

  • Women’s Cable Knit Front-Tie Sweaters
  • Mens’ Fair Isle Sweaters
  • Girls’ Reindeer Sweaters
  • Toddler Sherpa Fleece Pullovers


Scoring deeply discounted designer denim for just $15-20 makes Old Navy the go-to for budget jeans on Black Friday. Take advantage of slashed prices on skinny jeans, mom jeans, and denim jackets.

Popular denim buys:

  • High-Waisted Skinny Ankle Jeans
  • Super Skinny High-Waisted Jeggings
  • Powersoft Denim Leggings
  • Boys’ & Girls’ Ripped Denim Jackets


The sale brings huge markdowns on activewear essentials like leggings, tops, hoodies, and sports bras. Shoppers flock for the workout staples at a fraction of the regular prices.

Not to miss deals:

  • High Support Powersoft Sports Bras
  • Go-Dry Breathe Muscle Tank Tops
  • Compression Yoga Mesh Leggings
  • Sherpa Lined Athletic Hoodies

Prioritize these categories and specific items when planning your Old Navy Black Friday shopping and you’re guaranteed to score the best deals. Supply will be limited on hot ticket items so shop early!

Old Navy Store

Sneak Peek: 10 Best Old Navy Black Friday Deals for 2023

While the full slate of Black Friday bargains is still under wraps, we have an inside scoop on 10 of the best deals you can expect from Old Navy this year:

  1. Women’s Pajama Pants – 50% off – Cozy flannel pants for just $10! Grab a few pairs in fun prints.
  2. Puffer Jackets – 60% off – Stay warm this winter with puffer coats and vests starting at just $25 after discount!
  3. Men’s Jeans – 50% off – Relaxed & skinny jeans for only $20-25. The lowest prices of the year!
  4. Boy’s Sherpa Hoodies – 60% off – Soft fleece in fun colors. Reg. $34.99,Doorbuster $14
  5. Girls’ Cable Knit Sweaters – 50% off – Cute sweaters made with soft cotton yarn. As low as $12!
  6. Adult Buffalo Plaid PJs – 75% off – Matching sets in classic plaid for the whole family. Just $8!
  7. Fleece-Lined Leggings – 60% off – The viral TikTok leggings for only $15! Reg. $39.99.
  8. Chunky Blankets – 50% off – Cozy up this winter with soft blankets from $15. Reg. $29.99
  9. Kid’s Sherpa Jackets – 40% off – The softest sherpa jackets now only $20. Reg. $34.99
  10. Women’s Boots – 50% off – Knee-high, ankle, and combat boots starting at just $25! Reg. $49.99

This sneak peek shows the doorbuster-level discounts coming to hot holiday styles for men, women, kids, and babies. Mark the dates and prepare to shop!

Old Navy Black Friday Shopping Tips

To make the most of the hectic, high-demand Black Friday sale, keep these shopping tips in mind:

  • Get the Early Bird Access – Sales start Wednesday online and most doorbusters Thursday evening in-stores. You’ll beat the Black Friday crowds.
  • Shop Online First – Items sell out quickly online with so many looking for the amazing deals. Check the app and website before going to the store.
  • Compare Prices – Make sure to use price match policies so you get the lowest price being offered.
  • Arrive Early In-Store – To score the limited doorbusters, you’ll want to be at the front of the line when stores open.
  • Make a List – Having a plan of your must-buy items will keep you focused and avoid overspending in the frenzy.
  • Set a Budget – Great prices can lead to impulse purchases. Decide what you can spend ahead of time.
  • Use Contactless Payment – Skip the checkout lines by using Apple Pay or credit cards at self-checkout.
  • Check Return Policy – You can typically return any unworn or unused Black Friday purchases within 30 days. Hold on to receipts.
  • Price Match After Purchase – If the price drops again later, you can request a price adjustment with the original receipt.

Following these smart shopping practices will ensure you grab the rock-bottom prices before they sell out and avoid the chaos of overcrowded stores on the biggest shopping day.


How to Save at Old Navy on Cyber Monday

The Black Friday deals continue online with Old Navy’s big Cyber Monday 2023 sale. Shoppers can expect site-wide savings up to 50% off plus free shipping sitewide. In 2022, the sale ran from November 28th through the 29th.

Based on last year’s Cyber Monday offerings, here are the top ways to save at Old Navy:

  • Shop the extended online doorbusters while they last – the most coveted Black Friday deals will be available again on Monday.
  • Take advantage of flash sales for categories like activewear, PJs, and jeans. Prices drop for limited hours.
  • Check for new Cyber Monday-only promo codes for percent-off or dollar-off discounts. Stack them with existing sales.
  • Get free shipping with no minimum spend required.
  • Earn 5X rewards points with the Old Navy Credit Card.
  • Buy discounted e-gift cards to redeem on future purchases and get bonus rewards.

Monitor Old Navy’s website and app on Cyber Monday for new flash sales that refresh hourly. And be sure to use any stacked coupons with the already marked down prices to maximize your savings at online checkout.



With this definitive guide, you have all the information needed to save big at Old Navy on Black Friday 2023. Mark the calendars now for November 22-25 and prepare to shop the retailer’s biggest sale of the year with discounts over 50% off sitewide.

Focus on hot deals in categories like pajamas, activewear, denim, and fleece – items that have sold out quickly in past years should be prioritized on your Black Friday list. Take advantage of early online access, special promo codes and all the tips above to get the lowest prices.

Follow @OldNavy on social media and sign up for email alerts so you don’t miss a minute of the holiday sale action. With the major savings on deck, you’ll be able to afford quality, stylish clothing for your whole family without breaking the bank. Happy deal hunting!


When is Black Friday 2023?

Black Friday 2023 falls on Friday, November 24.

What time do Black Friday sales start?

Most retailers open their doors for Black Friday sales early in the morning, often around 5-6am. However, online sales typically start the night before on Thanksgiving.

What products have the best Black Friday discounts?

Historically, electronics like TVs, laptops, tablets, and smartphones see some of the biggest price drops on Black Friday. Appliances and clothing also tend to have great sales.

Are Black Friday deals only available on Black Friday?

No, more and more Black Friday sales are starting earlier and earlier. Many last for a full week or weekend. Cyber Monday sales often overlap too.

Is it better to buy online or in-store on Black Friday?

Online shopping means avoiding crowds and still getting great discounts. But for doorbuster in-store only deals, you often have to line up early at a physical store.

How can I find the best Black Friday 2023 ads and leaks?,, and are good resources for seeing leaked holiday ads. Retailer social media often hints at upcoming sales too.

Are Black Friday deals only available in the US?

No, the tradition has spread globally. Retailers in Canada, the UK, Australia, India and many other countries now run Black Friday and Cyber Monday sales.

Is it better to buy during Black Friday or Cyber Monday?

The days overlap more and more. But historically Cyber Monday focused more on tech and online shopping, while Black Friday was broader and in-store.

Are Black Friday deals worth it?

If you shop smart and focus on buying things you need rather than impulse purchases, Black Friday deals can save you a lot of money. Just be wary of "too good to be true" sales.

What are the best tips for saving money on Black Friday?

Make a list, research prices ahead of time, shop online deals early, use apps to get alerts on discounts, price match items, and avoid impulse buys.

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